Calculate an appropriate measure of association and decide


Assignemnt

1: You are curious about whether the professors and stu­dents at your school are of different political persuasions, so you take a sample of 20 professors and 20 students drawn randomly from each population. You ?nd that 10 professors say they are conservative and 6 students say they are conservative. Is this a statistically signi?cant difference?

2: A research team conducted a study of soft-drink prefer­ences among residents in a test market prior to an adver­tising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:

 

Cola

Noncola

Teenagers

50

80

Adults

90

40

Calculate an appropriate measure of association, and de­cide how to present the results. How might this information affect the advertising strategy?

Requirements:

1. 2 questions independently
2. 500-600 words each
3. Each answer must be supported by references to at least 2 peer-reviewed sources.
4. Each answer must be supported by 1 biblical integration.
5. BIBLICAL INTEGRATION is required.
6. Some answers will require a paragraph-style response, whereas others will be best answered with a table or bullet points.Use the stylethat is most appropriate for the specific question.

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Marketing Management: Calculate an appropriate measure of association and decide
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