Cadbury inc is interested in estimating peoples responses


Question: For problem, suppose that it costs twice as much money to sample a child as the younger and older adults, where costs are the same per sampled person. Use the information in problem 16-24 (the weights and standard deviations) to determine an optimal allocation of the total sample.

Problem: Cadbury, Inc., is interested in estimating people's responses to a new chocolate. The company believes that people in different age groups differ in their preferences for chocolate. The company believes that in the region of interest, 25% of the population are children, 55% are young adults, and 20% are older people. A proportional allocation of a total random sample of size 1,000 is undertaken, and people's responses on a scale of 0 to 100 are solicited. The results are as follows. For the children, = 90 and s = 5; for the young adults, x = 82 and s = 11; and for the older people, x = 88 and s = 6. Give a 95% confidence interval for the population average rating for the new chocolate.

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