1. [Environment analysis] By using Porter’s Five Forces Framework, analyze and explain industry attractiveness (profitability). [About 350 Words]
2. [Firm analysis] By using Porter’s Value Chain Analysis, analyze the internal activities of Trader Joe’s and their relationships among one another (i.e. how the interactions/combinations of activities contribute to value creation). [About 350 Words]
3. [Competitive advantage] By using Porter’s Generic Competitive Strategies, explain what the competitive advantage of Trader Joe’s. Identify and explain the company’s source of competitive advantage. [About 350 Words]
4. [Suggestions/Solution] What strategic advice would you provide to Trader Joe’s to reinforce its future profitability? Identify a strategic recommendation that fits with the opportunities or threats of the external environment and with Trader Joe’s capabilities. [About 200 Words]