1. Where did the original impetus for GE's ecomagination strategy come from? What does this tell you about strategy making?
2. T o what extent did GE follow a classic SWOTmodel when formulating its ecomagination strategy?
3. GE's CEO Jeff Immelt often states that "greenis green." What does he mean by this? Is the ecomagination strategy in the best interests of GE's stockholders?
4. By most reports, GE's ecomagination strategy has been successfully implemented. Why do you think this is the case? What did GE do correctly? What are the key lessons here?