Discuss this statement : By implementing a strategic integrated communication process between its customer satisfaction and supply chain management Coca-Cola has been able to reach a diverse consumer market with no boundaries. This relationship and supply chain strategies, has aided in delivering superior customer value. Coca-Cola as a beverage, has a brand that has always had a psychological influence on its customers. the shapes and color logo, and taste, have long created a perception in the minds of its customers that has created trust commitments and attachment from its customers.