By examining the various research including your text the, Operation Management

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By examining the various research including your text the

By examining the various research, including your text, the web, and the Keiser library, how is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society. Describe one successful or unsuccessful marketing practice, evaluating why it is or is not successful.

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