Buying decisions are a major element in determining how to satisfy customers' needs more effectively than the competition. With this in mind, prepare a report for the Senior Buyer of JD Sports which
- Evaluates the purchasing strategy
- Critically discusses the selection and assortment choices
- Sensibly suggests assortment variations and products for future purchase. The report should be 1500 words in length and be set out in the following way:
- Title page
- Contents page
- Introduction
- Purchasing strategy
- Current selection and assortment
- Future assortment variations and proposed products
- Conclusions
- References
The report is asking you to cover the purchasing strategy, purchasing variables and the retail assortment plan, finishing with a forward focus for the retailer. Give enough attention to areas that will you will be specifically marked against: Marking Scheme Breadth and relevance of research Level of analysis/application of theory Conclusions (and recommendations) Clarity, structure, grammar, correct referencing 35% 35% 20 % 10%