Solved: Buying decision influencers versus decision makers, Marketing Management

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Buying decision influencers versus decision makers

https://xnet.kp.org/newscenter/pressreleases/nat/2011/091411thriveads.html

Also, you can view/listen/see the ads at the following sites.... www.kp.org/thrive and www.youtube.com/kaiserpermanenteorg

Required:

Question 1: In terms of services marketing, why do you think this is effective? Does it appeal to you relative to other healthcare companies/health insurance companies?

Question 2: Do you think these ads are meant to persuade decision makers in large companies or individuals who might influence a group health insurance decision?

Question 3: Refer to your text about buying decision influencers vs. decision makers. What do you think? Why do you think that marketing this type of service has to be innovative?

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Marketing Management: Buying decision influencers versus decision makers

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Buying decision influencers versus decision makers

Reference No:- TGS01611957

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Critique the overall corporate strategy of coca-cola

Q : Promotion strategies for the two products and brands

Q : Purchasing power and market potential

Q : Distribution and concentration of wealth in united states

Q : Buying decision influencers versus decision makers

Q : Method to budget for marketing promotion

Q : Strategy decisions needed in the personal selling area

Q : Personality of the brand of the product

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Buying decision influencers versus decision makers

Reference No:- TGS01611957

Recent Questions Asked Marketing Management

Q : Critique the overall corporate strategy of coca-cola

Q : Promotion strategies for the two products and brands

Q : Purchasing power and market potential

Q : Distribution and concentration of wealth in united states

Q : Buying decision influencers versus decision makers

Q : Method to budget for marketing promotion

Q : Strategy decisions needed in the personal selling area

Q : Personality of the brand of the product

Q : Discussion of the components of mix

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