Buying centers generally evolve over the course of the


Buying centers generally evolve over the course of the purchase process. Explain, using a hypothetical business-to-business purchasing situation, when certain buying center members would have more input into the buying process. What steps could an industrial salesperson take to identify influential members of the buying center and what the salesperson could do to better understand the buying center member’s role.

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Operation Management: Buying centers generally evolve over the course of the
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