BUSN 300 - Organizational Behavior Assignment- Christopher Newport University
Your manager believes in learning from other companies' success stories as well as stories of failure. In particular, she likes to apply various management theories when possible, rather than starting from the beginning every time a decision has to be made. She asks you to write a memo to her addressing the following: From any recent or current event in the news, discuss and explain the use of these two specific theories that the firms you researched believed in
• In the human resource area, moving toward an employee empowerment culture
• In the marketing area, the theory of penetration pricing
For each of these two, explain the following:
• The issue being addressed that gave rise to employing these theories
• How the theory being followed leads to specific actions on the part of the company
• Results achieved
• If you had been the senior manager in these situations, at those companies, how might you have addressed the situation any differently? What other theory could have been the basis for the decision.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.