Business research and why it is important for managers to understand to run a successful organization. Business research is vital because it helps business owners find solutions to problems that he or she are experiencing within the company. The research process is crucial to managers especially when making decisions that involve of risk. Even though it is beneficial to do research, it is just as important to know how to research a problem. Maintaining scientific method standards are important because it generates dependable data that executives use to make accurate decisions within the company. If scientific method standards are not met, it produces unreliable data that management cannot use and causes the company to lose time and money. Additionally, it highly increases the risk of the managers making poor decisions for the business.