Case Study – Business Planters
Business Planters helps new businesses get started. They plan, design, and implement e-commerce solutions. The systems analysts are expected to work together on e-commerce projects. To start, a knowledge base will be created about e-commerce issues and solutions.
Tasks
1. Consumers are projected to spend a lot on Internet purchases during the next three years. How much? Does the estimate you found online seem reasonable? Why or why not?
2. It can be difficult for new businesses to attract investment capital, and traditional lenders can be skeptical of new Web-based firms. Perform research to determine the mortality rate of new retail firms that use the Web as their primary marketing channel, and describe the results of your research.
3. Traditional brick and mortar companies are expanding their Internet marketing efforts. This makes it even harder for new online firms to compete. Research this topic and describe the results.
4. Finally, draft an e-commerce sales brochure for Business Planters. List all the services you will provide to your clients that wish to start a new business.