"Business Markets and Global Marketing" Please respond to the following:
ANMCorp is a popular automobile company in the U.S. with many well-recognized brands. The company now plans to market its flagship product, a convertible luxury sedan, in Singapore. Imagine that you have been asked to assist ANMCorp's marketing team in devising a marketing strategy for its new move. Determine the key global factors ANMCorp will need to consider for a successful launch of the product in Singapore. Provide a rationale for your response.
You will create a fictional start-up company that serves the U.S. market with a product or service.
Write a one to two (1-2) paragraph journal entry in which you:
Provide a detailed description of your company. The description should include, at a minimum, the company's name, its history, founders, business purpose, and mission.
Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.