Business Management Assignment
Prepare a SWOT analysis for Premier Inn Company.
What is involved?
- Choose a business topic/area and an organisation.
- Present a Business Report on your chosen topic.
- The report will demonstrate your ability to apply your business skills to plan, research, analyse, draw conclusions and communicate business reasoning.
Focus of the Report -
- The Report should focus on a business issue which will allow you to suggest recommendations for the organisation
- Structure your report around a question
- This will in be in terms of how it relates to the issue and/or meeting the needs of the organisation's internal/external stakeholders
Introduction
- WHAT - What is the purpose of the report and background information on the company (what does it do? - even if it is obvious!)
- HOW- Describe the analytical tool to be used and how/why it is used (Eg I will use a SWOT analysis to identify current internal strengths and weaknesses as well as external opportunities)
Business Analytical Techniques
- SWOT Analysis
- PESTEC Analysis
- Use of accounting ratios to analyse profitability
- Product Life Cycle Extension Strategies Analysis
- Product Portfolio Analysis (Boston Matrix)
- You will have to explain what the chosen technique shows and how it fits in with the purpose of your report
Research Methods and Sources
- Explain the suitability and reliability of research methods and sources used
- At least 2 sources must be used to gain full marks (Try to use one desk and one field)
- State advantages and disadvantages of these sources
Research Methods and Sources -
- Websites
- Newspapers/magazine/books
- Audio/visual media
- Interviews/surveys questionnaires
Analysis and Interpretation
- Making analytical and/or interpretative comments based on the information/evidence collected - YOU MUST INCLUDE OR MAKE REFERENCE TO YOUR FINDINGS.
- More than one comment may be made from each piece of evidence/findings
- No MARKS will be awarded for findings
Analysis and Interpretation of Findings
- Review and evaluate evidence
- Make a comment
- Draw out and relating implications or provide and explanation
Conclusion and Recommendations
- Conclusions are not new - they are drawn from analysis from the report - must be based on analysis and/or supported by evidence in report
- Each conclusion and/or recommendation drawn from the research finding
- Conclusion - Based on positives toy have find why?
- Recommendations - Based on negatives that you have found - why?
- One or more conclusion and recommendation must be made.
Collating and Reporting Findings
- The assignment should be no longer than 6 sides of A4 paper (not including the front cover - max 11 pages including appendices)
- If using word processing you should use a minimum of size 11 font and 1.5 line spacing
- Use headings and business terminology
- Display materials effectively
Collating and Reporting Findings
Appendices should be used to show:
- A list of all sources used
- Statistical, graphical or numerical data
- A list of internet search engines
- Newspaper articles or extracts Extracts/photos/images from websites
- Maximum of 4 pages