Business law consider the rights to the information, Operation Management

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Business law consider the rights to the information

Business Law "Consider the rights to the information consisting of a picture of tennis star Serena Williams printed on a box of Wheaties cereal, or displayed on a General Mills Web site to promote its cereal.

1. What property rights are involved in the picture?

2. Who "owns" these rights?

3. What can the owners do?

4. What can non-owners do?

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