Assignment
Business Intelligence Strategy
Project: Individual/Group
Scenario for BI development and Implementation
The Zamara Fashion clothing has recently launched its e-commerce web site to increase their sales of clothing, jewelry and other products. They have hired a young team of software developer, designers and analyst to ensure that the website goes viral in its first few weeks.
As an IT expert advice Zamra Fashion IT team the following
1. Strategies they must adopt to generate more terrific onto their website and why?
2. Strategies that could enhance international sales/regional sales
3. Development and analysis of key intelligence (business Application/Tools) for business decision making. How?
4. An overall application, you can think of doing their financials control and financial decision making.
Business Intelligence Strategy
Assignment: Individual/Group
Assessment: 25%
Access to any Journal and select a research article on business intelligence strategies and its impact on organizational performance. Read and summarize the article by using the following points/section
Paragraph One: Tell the reader what the focus of the research is, why it is interesting and state the hypotheses or research questions. (Marks 3- 50-75 words)
Paragraph Two: Identify the subjects and the procedures used in the study. (Marks 2- 50-75 words)
Paragraph Three (and possibly Paragraph Four): Present the variables and how each was measured. Be specific. Identify the name of the measurement and a brief description of each. (Marks 5- Words 75-100)
Paragraph Five: Discuss the results of the study. Did the data support the stated hypotheses? ( Marks 10- Words 100)
use the results and discussion section for this.
Paragraph Six through Eight: Critique the study. Specify what was done well and what could have been improved. You can also include why this article interested you and how it related to you. Some other questions to answer: was the research valuable?; was the study practical/helpful? To whom?; was the study done ethically?; should more research be done in this area?; who does the results of this study apply to?; what would you recommend the next step to be in this line of research? (Marks 5- Words 250)