Business Intelligence is the set of strategies, technologies, software, processes, and data used to support the collection, analysis, and dissemination of business information and value.
For example, a call center employee may be prompted to offer a customer a deal or discount based on an automated review of that customer's account. The call center employee would decide whether or not to offer the deal based on the additional information learned during the conversation with the customer.
Research the process of business intelligence and how it is being used.
Identify three strategic benefits of business intelligence.