Business Idea – describe briefly clearly succinctly. Use influencing points from the Text for and Executive Summary style description of the business /business idea/ product idea/ service idea.
SWOT – correctly classify internal from external forces. Here again the graded samples area plus the video’s provided will help demonstrate the level of performance. Must have 5 elements in each S,W,O &T for each O & T - a source cited for each O & T must be provided.
Target – Using the Graded Samples –Provide 3 demographics, 3 psychographics (how the customer thinks/values), and 3 behavioral traits (what the target does/ how they behave). There are both Business to Consumer and Business to Business graded samples provided the first day of the course.
Competition – list three (3) top competitors- there are no circumstances that exist where “no competitors” can be a correct answer to this request. There are at least 3 direct competitors or 3 indirect competitors. “No or Little” competition will have an automatic 10% reduction in grade. Provide/support reasons for each the competitors selected.