Question: Business customers have different attributes and different concerns than individual consumers, although both sets of purchasers often purchase similar products. Your business has been selling carpeting to individual consumers quite successfully, and has now decided to enter the business market. You plan to sell your carpeting to businesses to use in offices. List three ways that business customers are different from individual consumers, and for each difference, explain how you may need to revise your marketing plan to appeal to your new business customers.