Problem:
You are a researcher at a university. You are at the stage of development of the questionnaire, survey, or interview questions. The research question is the acceptance by the business community of a two year undergraduate degree in business as is being proposed in the United Kingdom, rather than the four year undergraduate degree in business as conducted in much of North America.
In looking at this research problem, would you use a laboratory or a field environment? Discuss the advantages and disadvantages of each.