Business and the Business Environment
Assignment Brief - Business Environmental Analysis
Choose HKBEA
Unit Learning Outcomes:
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.
Assignment Brief:
With reference to Assignment one, you and your partner (pairs) have been employed as Business Analysts by a large multinational organisation or a listed company in Hong Kong to analyse the current environmental factors that influence or impact your chosen organisation.
1. Using PESTLE analysis identify and discuss the various macro environmental factors that impact on the business, highlighting the positive and negative impacts.
2. Apply a SWOT or TOWS analysis to your organisation to identify their key strengths and weaknesses. Explain the interrelationships these have with the external factors previously discussed.
3. Present the internal and external analysis of key findings and explain how they influence the decision-making process.
Attachment:- Assign Brief.rar