BUS622 Global Marketing Paper Assignment- Ashford University
Write a 4 pages paper on Global Marketing.
For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article from the Ashford University Library. The article should examine the topic in relation to global marketing.
Global economic environment topics:
• Major changes of the world economy in the past twenty years (discussing one major change is enough)
• Economic systems (you may choose to discuss one or multiple systems)
• Market development stages (discussing one category is enough)
• Triad
• Merchandise trade and service trade
• Hedging
Global trade environment topics:
• World Trade Organization (WTO)
• Preferential trade agreements (discussing one category is enough)
• Trade characteristics in Latin America
• Trade characteristics in the Asia-Pacific region
• Trade characteristics in the Middle East
• Marketing issues in Africa
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.