Assessment
Introduction:
This is an individual assessment to demonstrate your research skills when exploring key issues in the international business. Students will identify, analyse and address potential risks and opportunities when conducting international business. Report in provided format is to be submitted online.
Instructions:
1. Select a company that is currently operating, or has the potential to operate internationally.
2. From the potentially diverse product portfolio of your chosen company, select a product/service to launch into a new market.
3. Select a country that your company does not currently sell this product/service.
4. Confirm this selection with your lecturer during Week 8 Lecture time.
Research Requirements:
- Secondary research including but not limited to, Government reports, Industry reports, Newspaper articles, Books, and Journal articles.
- You should also use the EBSCO Databases, which you can access through the Library Moodle page.
Formatting Requirements:
- For your reference, the formatting requirements are as follows:
- Structure: Use the template provided on Moodle;
- Word length: 1300-1500 words (excluding Reference List);
- Font/Font size: Times New Roman (preferred) /12, regular;
- Margin: (Left, right, top and bottom) 2.54 cm;
- Page numbers: yes;
- Line Spacing: 1.5;
- Paragraph Style: Justified.
Attachment:- Report Template.rar