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Bus 475- choose and research a country other than the

Discussion: "Globalization and Corporate Citizenship"

Please respond to the following:

• Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country. Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role.

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