Assessment task-
We have to select any one industry from the given options (we select food industry) then we analyze the fast food industry and what the major competitors as Mc Donald, KFC, Oporto, Hungry jacks, Subway. some of them have nation level but some has world wide business. Firstly, we analyse the industry and then select the one firm of same industry and then analyze it in detail using porters 5 forces model.
Requirements-
Part 1 - External Environment Analysis - Macro and Industry Level
You are to choose one of the following industry sectors or associated sub-sectors:
• Hotels - Four Star
• Fast Food
• International Courier
• Mid-range Clothing - Retail
• Cinemas
You are then to undertake a review and analysis of your selectedindustry with a strong emphasis on both the macro environment and industry level issues.
This will require you to draw on the key principles and issues discussed in this unit and the analytical toolsandframeworks that form a key part of this unit.
Your analysis should however include other key factors that you believe are impacting on the industry - both now and in the near-medium term.
The above will require you to apply a range of frameworks and perspectives on industry level analysis.
There are several topics of the course textbook that will provide a good starting point and your lecturer may add further guidance.
Remember - you are to ANALYSE - not just describe.
This is an assessment task that requires you to demonstrate a strong appreciation of external analysis/research AND the associated implications of this for boththe wider industry and firms that operate in the industry.
Part 2 - A Selected Firm
You are then to select an individual firm/organisation operating in your selected industry and undertake the following tasks:
• Analysis of the firms key resources, capabilities and competencies
• Identify and disucss its current approach to generating asustainablecompetitive advantage e.g is it driven by cost advantage, focus or differentiation. Or a mix of these.
You are then to explain and discuss how the firm's strategy has been shaped by both internal and externalfactors - drawing on the above analysis, research and understanding.
NB: To complete the above you are expected to draw on both the theory of competitive analysis - and how this impacts the decisions and strategies of individual firms.
Assessment Criteria: The assignment will be assessed against the following criteria:
• Your ability to interpret, analyse, and respond to the question asked in an appropriate manner
• The thoroughness of research undertaken, extent of reading, collection of relevant data, and quality of sources consulted, etc.
• Your ability to analyse source material and draw valid conclusions to support arguments etc.
• Evidence of your understanding of firm level analysis and your ability to apply firm level analysis frameworks and perspectives
• Evidence of personal reflection and insight
• Full acknowledgment of sources consulted, references used etc. including the bibliography
• Evidence of your ability to logically arrange and present the materials to an acceptable standard
• A detailed marketing guide will be provided.
Important Factors:
• This is a report that requires you to personally ANALYSE - drawing on theory and practice.
• You need to reference the use of other people's work.
• You are able to use tables, graphs, diagrams and well-developed dot points.
• It can be written as a business report - but that does NOT mean you do not have to reference your material.
• Your opinions are important - they need to be well-developed and can be supported by appropriate and relevant logic etc.
• You should start researching this sooner rather than later.
• It is recommended that you choose your selected industry/firm early in the teaching period - you can then link your wider learning /class time to the assessment task.