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Bumkt 5902 assignment - conduct an industry and market

Assignment

Conduct an Industry and Market analysis for your company (or a company with which you are very familiar)

1.0 Situation Analysis (approx. 1500 words)

o Macro-environment (at least three variables)

o Company (identify strengths and weaknesses)

o Competitors (just the main two or three) o Customers

2.0 SWOT/TOWS (approx. 500 words)

3.0 Identify main Problem/Opportunity from the TOWS

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Marketing Management: Bumkt 5902 assignment - conduct an industry and market

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