1. Building brand equity means increasing
consumers’ positive mental associations with a brand
a brand’s market share
consumers’ interactions with a brand through social media
a brand’s presence in both traditional media and social media
2. If a brand wants to measure engagement of its social media outreach, good measures to use include the following, except
total number of comments
click-through-rate
number of re-posts
number of new followers
3. With YouTube, ______ ads are skippable video ads that are inserted before, during, or after the main video.
search ads
overlay in-video ads
display ads
trueview in-stream ads