Question 1: According to a study done in 2006 by LRN Consulting, 70% of Americans will not purchase products or services from a company with a reputation for questionable ethics. Based on LRN's "Five Steps to Building a Sustainable Ethics and Compliance Process", present an argument to the head of a major bank or financial trading firm of how not having a prevailing culture of ethics will ultimately lead to lower profits.
Select a specific bank or financial services company for your illustration and tailor your advice relative to recent events at that company. (JP MORGAN Chase)