Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line. You researched brand equity from a consumer standpoint. Research the Nike company using both its Web site and articles in the AIU Library's full-text databases, and address the following: What does the brand mean in today's market? How has it evolved over time? What is the target market(s) for the brand? Has that changed from the past? How is the competition positioned?