Build an arugment for applying either a cross-national or, Operation Management

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Build an arugment for applying either a cross-national or

Define

a cross-national approach

a cross-cultural approach

Global culture positioning

Foreign culture positioning

Local culture positioning

• Choose a product/service that could be marketed globally.

• Build an arugment for applying either a cross-national or cross-cultural approach to segment the global market for the product.

• Now, build an argument for positioning the product/brand as a symbol of global, foreign or local culture.

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Operation Management: Build an arugment for applying either a cross-national or

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Operation Management: Build an arugment for applying either a cross-national or

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