Build a house of quality showing only the voice of the, Operation Management

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Build a house of quality showing only the voice of the

Build a House of Quality (showing only the voice of the customer, technical features, and interrelationships) for designing and producing chocolate chip cookies. The voice of the customer consists of:

A. Soft

B. Fresh

C. Bittersweet

D. Not burned

E. Large size

F. Moderate price

G. Lots of chocolate

The technical features identified are:

A. Baking temperature

B. Baking time

C. Type of Chocolate

D. Proportion of chocolate

E. Size

F. Shape

G. Thickness

H. Batch size

I. Amount of preservatives

Clearly explain your reasoning for your rating of the interrelationships and relationship matrix. Can you think of the other technical features that should be included to better address the voice of the customer?

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Operation Management: Build a house of quality showing only the voice of the

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