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Budweiser is well known for the use of humor in its ad

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising for beer, does Budweiser believe that beer is a high involvement or low involvement purchase for most consumers? Explain your answer using the Elaboration Likelihood Model.

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Business Management: Budweiser is well known for the use of humor in its ad

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