1. Organizations spend millions to communicate their messages to gain and keep customers; so it is critical for marketers evaluate their programs. Identify one evaluation article/tool in the readings. What does it do and what are the advantages & disadvantages of it?
2. Research your won IMC article, YouTube, website, etc. (none of the ones from the class) & identify the title, etc. Summarize several key points from it for the class.
3. Budgeting is one of the most challenging parts of the IMC development because: 1. it must cover all the strategies of the plan & divided so that the various teams that work on the plan know what they have to work with. 2.It is done approx. 18months ahead of when the media will be purchased. 3. There are alot of unknowns about what creative strategies will be used, etc.
4. Please discuss one topic you learned in this class that surprised, interested you, useful to your career, etc. Thanks for an interesting class.