INTERNATIONAL BUSINESS ASSIGNMENT: PROFILE AND POTENTIAL OF A CHOSEN OVERSEAS MARKET
This is an individual assignment for this course. You have to study the economic environment, role of culture and the country resources to develop a market profile of your chosen overseas market. You have to prepare a written report and also present the key findings of your report in an oral presentation to the class.
Your task:
(A) Develop a market profile: Your market profile and potential report to the New Zealand based company director of international business which, is due on Monday 9 April 2018 should include:
i. Economic environment: Trends in economic development, including GDP/capita, and GDP growth rate, income level and distribution, major sectors of the economy, inflation and currency exchange rates, ease of doing business, other relevant economic characteristics;
ii. Cultural Environment: Culture, predominant religion(s), language(s), social class structure, values and attitudes, and other relevant cultural characteristics (Using Greet Hofstede cultural dimensions); and
iii. Country resources and its comparative advantages, Compare and contrast the international trade theory of Heckscher-Ohlin while discussing your country's factor endowment such as amount of land, labour, capital, imports and exports and major trading partners.
(B) Choose a Product/Service that has the potential to bring extra profits for your New Zealand based company/client in an International market. The proposed product/service can be something radically new or it can be an existing product that can be profitable in a new international market. Provide rationale for selecting this product or service.
(C) Compute the market potential: In the computation of the annual market potential it is recommended that you follow the chain ratio method. Given below (Table 1) is an example of Chain Ratio method used to calculate the market potential for tyres in Manila, Philippines. It is absolutely essential that you start with published information and accurately reference its source in your assignment. Thereafter continue to use published information where possible to improve the accuracy of your computed forecast. You need to minimize the guestimates used in your calculations. Please use Table One as a guide in your calculations. PLEASE NOTE: Need to justify your computation figures.
TABLE ONE: EXAMPLE- COMPUTATION OF MARKET POTENTIAL
|
Total number of cars in Manila (Source: Motor Vehicles Registration Department)
|
7500
|
|
x
|
Average auto miles per year
|
12,000
|
|
=
|
Total auto miles per year
|
90,000,000
|
|
x
|
Four tyres per car
|
4
|
|
=
|
Tyre miles driven per year
|
360,000 000
|
|
-
|
Tyre miles by new cars
|
180,000,000
|
|
=
|
Replacement tyre miles
|
180,000,000
|
|
+
|
Average tyre miles (miles per tyre)
|
30,000
|
|
=
|
Annual Market potential for Tyres in units (replacement)
|
6,000
|
|
Average price per tyre
|
$50
|
|
Annual Market potential for tyres by value of $
|
$300000
|
Written report: Word limit: 2500 words.