Read the article, "The Ethics Of Big Data" (https://www.forbes.com/sites/emc/2014/03/27/the-ethics-of-big-data/#4087ce3f30c7). Based on the content presented in the article, describe the microeconomic principles being used, in other words what is the impact for demand? List the different types of market structures that big data benefits the least and benefits the most. While data collection may benefit the business community, discuss the potential concerns for consumers that arise with the proliferation of big data.