UPA COPMANY
MANAGE MARKETING RESEARCH
Basic Introduction of topic you have selected
Business Profile
About your company - Type, location, Products and services that you provide, target customer etc.
Research Need/ Problem
Sales, competitor, Loss in Business, Brand Awareness, Segmenting your target customer, market trend etc.
Research Objective
1. Identify the consumer response to the company's product.
2. Know the consumers' needs and expectations.
3. Seek maximum information about the consumer, i.e. the know consumers' income range, their location, buying behavior etc.
4. Know the nature and extent of competition and also the strength and weaknesses of the competitors.
5. Check the reaction of the dealers to the company policies.
6. Evaluate the reputation of the company in the market.
7. Identify and solve the marketing problems of the company.
8. Search for new marketing opportunities.
9. Find out alternative uses of the existing products.
10. Estimate the cost of marketing of goods and service.
Research Questions
Data Requirements
Primary
Secondary
Methodology - Data Collection
Quantitative
Qualitative
Measures to be determined:
Clear
Valid
Relevant
OHS Requirement/ Policy
Project Expectations/ Ethical Consideration
Fulfilling the requirements of Research Objective
Legal Requirement
Privacy
Anti-Discrimination