ASSESSMENT TASK - CHANGE MANAGEMENT PROJECT PLAN
Develop and present a change management project plan
Steps to Creating a Project Plan - Contents
1.0 Executive Summary
2.0 Company Background
3.0 Need for change
4.0 Impact of change
5.0 Project goals and objectives
5.1 DVD Kiosks
5.2 On-line movie streaming
6.0 External Analysis
7.0 Competitor analysis
8.0 Major change requirements
9.0 Cost Benefit Analysis
9.1 DVD Kiosks
9.2 On-line movie streaming
10.0 Risk Analysis
10.1 DVD Kiosks
10.2 On-line movie streaming
11.0 Organisation Communication Plan
12.0 Potential barriers
13.0 Staff Training
13.1 DVD Kiosks:
13.2 On-line movie streaming
14.0 Implementation plan
15.0 Team Roles and Responsibilities
16.0 Conclusion
17.0 References 1.0 Executive Summary
Company Background
Franchise Entertainment Group
Need for change
Impact of change
The likely impact of changes on the company and its operations as follow:
More operational cost, labour cost and website maintenance costs will increase
Will generate more revenue
Leading a new market trend - buying DVDs from Kiosks
Provide more options to customers to buy your product
Better rapport in the industry
Will help in competing with others
Project goals and objectives
DVD Kiosks
GOAL:
The goal is to have 200 DVD Kiosks in place in shopping centres by the end of the year, each of which is hiring 100 videos per week on average.
OBJECTIVES
- Design and develop Video Ezy and Blockbuster branded DVD kiosks by the end of .......
- Select .......number of titles
- Select.........number of shopping centres
- Manufacture of Kiosk and stock ...............videos by ......
- Negotiate walkway space rental agreements with 200 shopping centres by end of October.
- 200 DVD kiosks in place in shopping centres by the end of ...............
- Each DVD kiosk to be hiring ........videos per week on average by the end of the year
On-line movie streaming
GOAL:
48 hour rental of at least .......... movies available through websites by the end of the year, with total on-line rental sales of ........Movies per week.
OBJECTIVES:
- Select minimum of ........movies to be available for on-line rental by end of ..........
- Negotiate rights to offer movies for rental with movie owners (film companies) by end of July
- Make modifications to blockbuster and Video Ezy websites to allow rental of movies by end of October
- Design and launch marketing campaign by start of November
- Websites to have total on-line rental sales of 40,000 movies per week by the end of the year
Environmental Analysis
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POLITICAL ENVIRONMENT
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ECONOMIC ENVIRONMENT
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- Age restriction (under the age of 18)
- Movie classification e.g. PG, R etc.
- Political concern regarding members of the community acting out things they have seen in movies (e.g. copycat killings).
- Impact on movies on Health
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- Significant investment in infrastructure
- Significant investment in Marketing campaigns
- On-going cost to purchase the latest DVD's as they are released
- Ability to sell rental DVD's at the end of the rental life.
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SOCIAL ENVIRONMENT
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TECHNOLOGICAL ENVIRONMENT
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- Lack of time with people.
- Knowledge to operate for elderly people
- Open to vandalism and theft.
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- Customer service at Kiosks
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Competitor analysis
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Attributes
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Weight
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Ratings (Scale = 1-5: 1=Poor, 5=Excellent)
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Blockbuster / Video Ezy
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Competitor 1 Quickflix
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Competitor 2 Hoyts Kiosk
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Organisation size
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10%
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Market share
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15%
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Product Quality
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10%
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Ability to grow
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10%
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Available capital and resources
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15%
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Company image
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10%
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Marketing strategy
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10%
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Target markets
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5%
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Innovation culture
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15%
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Total
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100%
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Score (Average)
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Competitors Information
Quickflix
Hoyts Kiosk
Major change requirements in Company's Operation due to planned changes
For the DVD kiosks, the following major change requirements will be required:
- R&D of prototype kiosks
- Skilled labour to repair the kiosks and update kiosks
- DVD's stocking in the kiosks.
For the on-line movie streaming, the following major change requirements will be required:
- Development and maintenance of the changes to the company websites
- Uploadingof movies available for rental
- Customer Service Staff
Cost Benefit Analysis
DVD Kiosks
Costs associated with purchasing and stocking 200 DVD kiosks will be as follows:
1 Development of prototype DVD Kiosk
2 Testing and fine tuning of prototype
3 Market research
4 Cost of purchasing and installing 200 DVD kiosks
5 Cost of DVD's to stock DVD kiosks
6 Promotional campaign
Total Cost:
Outcome of Preliminary market research: Extra revenue will be generated.
Expected Outcome:Pay off loan earler
On-line movie streaming
Costs associated with developing and rolling out on line movie streaming will be as follows:
1 Development of websites
2 Testing and fine tuning
3 Full market research
4 Licence Cost to sell movies on line
5 Promotional campaign:
Total Cost:
Outcome of Preliminary market research: Extra revenue will be generated.
Expected Outcome:Pay off loan earlier
Risk Analysis
DVD Kiosks
Costs associated with purchasing and stocking 200 DVD kiosks will be as follows:
1 Development of prototype DVD Kiosk
2 Testing and fine tuning of prototype
3 Market research
4 Cost of purchasing and installing 200 DVD kiosks
5 Cost of DVD's to stock DVD kiosks
6 Promotional campaign
Total Cost:
Outcome of Preliminary market research: Extra revenue will be generated.
1 Development of websites
2 Testing and fine tuning
3 Full market research
4 Licence Cost to sell movies on line
5 Promotional campaignDVD Kiosks
The risk analysis for the DVD Kiosks is as follows:
1 broken into or vandalised
2 Customers behaviour - Not returning DVD's that they hire
3 DVD Kiosks will not be maintained and stocked with new release DVD's
4 Sales will be significantly lower than expected
5 Existing competitors preoccupying the leading locations
7 DVD Kiosks are a technology that will be replaced by on-line rentals.
8 DVD Kiosks will not achieve market penetration
On-line movie streaming
The risk analysis for the on-line movie streaming is as follows:
1 Time consuming process to develop/ mend website.
2 Unexpected lower sales than expected
3 Hacker's threat
4 Malware or computer viruses
5 Customer Loyalty to other Companies
6 Fail to upload new movies on regular basis
Organisation Communication Plan
Cover all these points in a paragraph.
- Once approved from Board of Directors,
- Meeting will be conducted with all employees and franchise owners
- Communicate: Objective
- Why changes are required
- How it will be done
- Strategy
- Role and responsibilities
- Time lines
- Monitoring Strategy
- Reviewing process
- Training Needs
Potential barriers
The potential barriers and strategies to overcome these barriers are as follows:
1 Resistance to change by employees and Franchisees
2 Fearful of the changes
3 Why neededto be changed
4 Concern about damaging existing business (DVD stores)
5 Feared about loss of store income
6 feel they are not included in the changes to the business
7 how implementation of the changes is progressing
8 Unsure about required skills and knowledge required to perform relevant duties
Implementation plan
1 Board Finalising the decision
2 Announce board decision to all internal staff
3 Announce board decision to all franchise owners
4 Arrange development of prototype DVD Kiosk for market testing.
5 Appoint and manage consultant to make changes to websites to allow on-line rental movie streaming for market testing
6 Conduct market testing and report results to project team and FEG board
7 Finalise design of DVD Kiosks based on market testing
8 Finalise design of websites based on market testing
9 Select supplier for DVD Kiosks and place order for 200 kiosks
10 Select movies to be available for rental streaming on company websites
11 Organise supply of first 100 DVD Kiosks
12 Select and organise sites for placement of DVD Kiosks (including DVD's to be stocked)
12 Purchase the licences to rent movies on-line
13 Develop promotional activity
14 Select personnel for maintaining and stocking DVD Kiosks and organise required training
15 Select personnel for maintaining and supporting on-line movie streaming and organise required training
16 Rollout first 100 DVD Kiosks and start operating
17 Go live with changes to company websites and start operating
18 Organise supply of final 100 DVD Kiosks
19 Rollout final 100 DVD Kiosks and start operating
Attachment:- Task.rar