Reword this summary:
In May of 1969, brothers Peter Halmos and Steven Halmos established SafeCard Services, Inc. They decided to create a company that will supply a credit card registration data bank as a service that alerts customers if their credit cards were either stolen or lost. The project was reasonable since the credit card business at the time was experiencing an important growth. The service was simple, it consisted in communicating all of the credit card issuers whether their credit card was either stolen or lost, preventing customers from being charged of any unauthorized use. Prior to the creation of such company, the customer was responsible for paying every unauthorized transaction until the card was reported missing or stolen. However, it took considerably long to report an aggravation, which created a gap for organized crime.
The Halmos brothers were constantly concerned in how to make the company more successful and how to reach potential customers. They started to advertise through direct mailing campaign and cooperative mailing but the cost was too high. Later, they decided to apply new Marketing options with travel agencies and hotels. Additionally, they associate with experience partners from a large insurance company promoting "aggravation insurance," they even joint venture with the credit card industry; which added new technological equipment. Even thought the company was generating profits through these associations or partnerships the Halmos brothers still expressed their concern to provide a better customer satisfaction and increase profits.
Given all of the recent success with the association with big airlines companies and other credit card issuers keeping these associations and generating more is the best way to strengthen the company, achieved a better financial position and a market share in the credit card industry. Certainly, keeping their current associations and working scheme is the best option for Safecard Services Inc.