Executive Summary: Write four paragraphs or one page, summarizing the whole report.
Background: briefly write about the company, products, visions and mission, and current marketing objectives.
Situation Analysis: provide a market summary including market demography and demand analysis, marketing environment/SWOT analysis, current competition, competitors' marketing promotional budget and sales analysis for similar and competing products, target market and market positioning analysis.
Marketing Strategy: provide marketing promotion objectives and strategies.
Media & Budget: provide a structured and clear media and budget allocation.
Conclusion & structure: provide a brief conclusion and ensure that you have a correct writing styles including word formatting, expression, syntax, language, citations & references etc.
Task Description
The Assessment Task
This piece of assessment task requires you to answer the questions of the following cases.
Chapter 1 (week 1): "GOOGLE" (pp. 36-37)
Chapter 3 (week 2): "MICROSOFT" (pp.118-119)
Chapter 4 (week 3): "IDEO" (pp. 148-149)
Chapter 8 (week 4): "FULLA DOLLS" (pp. 294-295)
Chapter 12 (week 5): "JIM THOMPSON THAI SILK COMPANY" (pp. 446-447)
Assessment Criteria
Marking Criteria
Title page(s): {Page 1 - include the completed marking criteria sheet as the top sheet.
Page 2 - include your name, student ID, names of the lecturer and tutor, course code and title, date of submission and word count.
Page 3 - include a table of contents}.
Structured discussion of ten (10) questions: read the cases carefully and answer the questions. Include relevant theories and concepts of the corresponding chapters and published research articles with citations in each of the answers.
At least one citation of a recently published journal article and a book chapter for each of the answers will be counted as a minimum.
Place a list of references at the end of the document.
Each Question must have 3 References in APA Style?
https://drive.google.com/a/expertsminds.com/file/d/0B6VhhPpRSgCVY2N5eTBKcUNPVkE/view