Case
Conduct an independent online search regarding a company that fostered a recent innovation, such as Coca Cola and the creation of Coke Zero. In a 1-2 page Word document, address the following prompts:
• Briefly summarize the new product and some of its features.
• What market is this new innovation being targeted towards? What about that market created a necessity for this new innovation?
• In what ways has this innovation impacted the company? Was there collaboration between departments in the company to make this innovation a reality?
• How will this company handle follow-ups to this innovation? How will the company foster new innovations?