Article : S.T.Dupont-The Renaissance of a French Luxury Brand : Building a Strong Brand across All Touchpoints for Sustainable Growth
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This must be original and written on a graduate level, must have a clear understanding of the english language.
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The case will that you will need to use to answer this question is attached. Please read the case prior to attempting to answer the question.
Case: s. T. Dupont - the renaissance of a french luxury brand. In1320
The case must be in times new roman 12 pt font, 3 pages plus references from scholarly sources.
Study the case "s. T. Dupont: the renaissance of a french luxury brand" then:
1. Briefly summarize crevet's new marketing plan;
2. Discuss whether it is in line with the s.t. Dupont brand identity and what, if anything, you would do differently?
Your answer should be limited to a maximum of two pages (excluding the title page).