Briefly review SWOT Analysis: It's Time for a Product Recall, which offers a critique of SWOT strategies. Then, carefully read SWOT Does Not Need to Be Recalled: It Needs to Be Enhanced, which highlights proper ways to undergo SWOT analyses. In your own words, describe some of the key strengths and weaknesses of SWOT for evaluating and improving operations at a company. What best practices will you seek to utilize for your own SWOT analysis? What pitfalls will be most important to avoid, and how do you plan to avoid them?