Briefly profile your idea and its single greatest strength


Discussion

For this discussion, In relation to your project idea, contemplate each of the categories below for strengths and weaknesses and what opportunities and threats may occur with your new business idea. Consider the impact of ethical issues that may arise as well.

Briefly profile your idea and its single greatest strength and weakness in each of the following categories:

• People: Consider one of the following areas: skills, knowledge, capabilities, impact on others both inside and outside the company, or other (be specific).

• Products and/or Services: Consider one of the following areas: distinguishing features (or lack thereof), competitive advantages/disadvantages, quality, speed of delivery, installation and/or service capabilities, or other (be specific).

• Company: Consider one of the following areas: reputation, capacity, responsiveness, customer attitudes, or other (be specific).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Briefly profile your idea and its single greatest strength
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