Question: Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" Please respond to the following:
• The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
• Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.
The strategies outlined are as follows:
• Build and enhance leading brands.
• Focus on opportunities in high-growth and high-margin categories.
• Increase presence in high-margin channels and packages.
• Leverage the firm's integrated model.
• Strengthen the firm's distribution channels through acquisitions.
• Improving operating efficiency.
Information related to above question is enclosed below:
Attachment:- Case.rar