Question: Financial/Analytical Question #2: Note that there are conceptual issues in each of the 4 Financial Assignments. You should specifically identify any assumptions that you make and justify the decision(s) made.
FAQ#2: PATE MEMORIAL HEALTH CLINIC
The data cross-tabulated below have been obtained from a "representative" sample of employees in the 5 block radius of the Clinic. (see Exhibit 3 of the case)
Have regular physician?
Would use/try CLINIC if necessary?
Yes No Total
Yes 58 198 256
No 130 14 144
Total 188 212 400
1. Which variable is the causal factor (C)? Which variable is the effect (E)? Explain your reasoning!
2. Briefly explore the meaning of the data above - there is no need to employ a formal (chi-square) statistical analysis. What are the implications for target marketing?
The data above is again presented below:
Sex
Would use/try CLINIC if necessary?
M F Total
Yes 88 168 256
No 72 72 144
Total 160 240 400
3. Again, which variable is the causal factor (C)? Which variable is the effect (E)? Explain your reasoning!
4. Briefly explore the meaning of the data above - there is no need to employ a formal (chi-square) statistical analysis. What are the implications for target marketing?
5. Which independent variable (causal factor) is the stronger predictor of potential clinic patronage? Briefly explain.
6. Suggest how interaction effects might enhance your knowledge of Clinic patronage. (Hint: review the "Causation" file)