Problem
At the first review meeting several items emerged that would have Adams and her accounting team investigate further. A snapshot of parts of the conversation is provided below:
On the connection between metrics
Accounting graduate (Steph Raimodo): ".... I really like the fact we used a strategy map in this process, but how do we know the cause-and-effect links illustrated in the strategy map are valid. What can we do about that?...."
On use of the scorecard in the reward system
CFO (Debra Adams): ".... We now have this scorecard of performance metrics; I wonder if it is time to think about using the scorecard as the basis of a new bonus system?"
Retail divisional manager (Patrick Fergus): "...well, that worries me a bit, how could we possibly make that work?"
Task
In the conversation snapshot on the connection between metrics, accounting graduate Steph Raimado makes reference to the use of a strategy map in the development of the scorecard. Respond to her comment about strategy maps? Briefly explain with reference to the case facts.