Problem
Best Buy Ltd is planning to launch a wide range of personal computers to serve the market for many types of users. The main objective to launch the product is to maximize the company's profit. So, the top management assigned the strategic marketing team to find out the followings:
i. List the various segmentation variables the company can use to segment their market.
ii. Briefly explain why you have selected each one (Target market).
iii. Which segments could the company aim for (Positioning the customer)?