Question: 1. Briefly explain the nature of the three basic pro- ager. What are the main strengths and limits- motion methods available to a marketing manrions of each.
2. Relate the three basic promotion objectives to the four jobs (AIDA) of promotion using a specific example.
3. Discuss the communication process in relation to a producer's promotion of an accessory product-say, a new electronic security system businesses use to limit access to areas where they store confidential records.