Q.1 Briefly explain the cultural factors that affect consumer behavior, with relevant examples. What are the implications of cultural factors for marketing strategy?
Q.2 Explain in what respects the channels of distribution for industrial products are different from the channels of distribution for consumer products?
Q.3 What is the differences between sales promotion and advertising? What are their relative advantages and disadvantages?
Q.4 Give an example of a product in the Indian market which is in the introductory stage of the product life cycle. What are some strategies that are being used by Indian marketers?
Q.5 What is Porter's Five Forces Model? How does it help in understanding the industry context in which the firm operates?
Q.6 Select any firm in the service sector and describe its service marketing mix in terms of the 3 Ps of service marketing?