a. Briefly explain what the term 'not for profit organisation
b. Briefly explain how not for profit organisations will usually be measured for performance.
c. What are thought to be the problems when measuring the performance of a not for profit organisation
d. Non financial performance indicators(NFPI's) are becoming more popular when measuring performance. Explain why that this is the case
e. Identify and explain the two main types of market research a business could use and why a company would wish to do research